Personal Brand Development

Renud played a pivotal role in shaping the personal brand of Caroline de Cuyper, a renowned interior designer celebrated for her sophisticated, timeless and bold aesthetic. The collaboration centered on creating a brand identity that authentically reflects Caroline’s creative vision and her ability to transform spaces into works of art.

From crafting a compelling narrative to designing a cohesive online presence, Renud worked closely with Caroline to ensure her brand resonates with her target audience. The project encompassed:

• Storytelling: Highlighting Caroline’s unique approach to design and her philosophy of blending elegance with functionality.
• Visual Identity: Developing a brand look and feel that mirrors her refined style, from logo to color palette and typography.
• Content Strategy: Curating engaging content that communicates her values and expertise across platforms.
• Brand Strategy & CEO Profiling: Crafting an overarching brand narrative that not only elevates Caroline’s work but also establishes her as a thought leader in the world of interior design. This included media positioning and building her professional presence as a visionary designer with a distinct voice and purpose.

The result is a personal brand that positions Caroline de Cuyper as a leading voice in the world of interior design across Europe, seamlessly bridging her artistry with her professional identity.