Driven by a passion for impeccable personal service, the Gregoir vision shines as a pioneering force which aims to elegantly and effortlessly transform our clients’ life experiences, both on the move and at home. Gregoir is a recognized mobility leader in premium global brands, including BMW, MINI, BMW-Motorrad, and recently added Suzuki, Hyundai, KGM, Canondale and Specialized.

Renud has helped develop a new ambition for the Gregoir Group to go beyond mobility segment and Belgium, and to reposition itself as the Lifestyle leader in Europe. We have helped create a new brand identity for the group, along with curation and strategy for the new lifestyle brand Rêve by Gregoir featuring a new furniture and home accessories collection, launch of Camerich brand across Western Europe, a unique partnership with the French Fragrance House, Geodesis, and the complete renovation and relaunch of Flanders’ iconic Castle Diependael to become the EU high-end network and experience center. I work closely with the owner, Hervé Gregoir, for his personal branding and media profiling.