Radisson Hotel Group (formerly part of Carlson Inc. and SAS International Hotels, and now Jin Jiang International / Choice Hotels) is one of the largest hotel groups in the world with award-winning brands including: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites and prizeotel. Renu joined the group in 2001 to work directly with the CEO/COO on all aspects of moving from a mono brand (then SAS International Hotels) to building a truly global portfolio of international brands. This opportunity emerged from a newly signed MFA with Carlson Inc. of the USA to launch Regent Hotels & Resorts, Country Inns & Suites and Park Inn brand across EMEA, and reposition Radisson globally.
With nearly two decades in an in-house role as the Global Vice President of Corporate Communications, Brand & Reputation Management, Renu curated and launched more than 20+ hotel and restaurant brands, co-led the IPO, led three CEO onboarding and positioning internally and externally, created several award-winning brand and corporate campaigns, and led the issues and crisis management policies and procedures.
- Brand Strategy & Design, CEO Branding, Communications & PR, Corporate Strategy, Employer Brand, Marketing
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